Get a set of Apple's 2019 wireless earbuds for all your employees. Here's what you could buy from Apple for $999 (or thereabouts): Six pairs of second gen AirPods

Those are all admirable arguments in defence of a monitor stand that costs more than most, perhaps double or triple. it's stable but it doesn't take up too much room. The stability to desk footprint ratio is another precise design consideration i.e. In a pitch to Hollywood, Apple has also made it quick to detach the Pro Display from the Pro Stand via magnetic connectors, to move between studios to sets. Minuscule gains mean incremental increases in efficiency and, again, that means money. Again, this is about saving 'pro' users milliseconds and, more importantly, maintaining their creative concentration levels. What else? There's 120mm of height adjustment, 'precision tilting' and Apple says that the monitor stand has been engineered so that the angle of the display will remain intact as you adjust the height. (A rotating monitor certainly makes more sense than Samsung's portrait Sero TV concept.)

The attention-grabbing feature is that it rotates from landscape to portrait mode by unlocking a slider and turning the Pro Display, a feature Apple's product page suggests will be helpful for developers, photographers and composers who are keen to spend less time scrolling. So what has Apple managed to do with the humble monitor stand to warrant the price tag? The Pro Stand, which will go on sale this autumn, is made from aluminium, with Apple's matte silver finish.

999 monitor stand